Category: Business



Business: The Basics


This business lecture defines the concept of incorporation and demonstrates the tax advantages of it. Even if a talent is participating in fitness ventures simply as a hobby, one should still incorporate simply for the tax advantages alone. In addition to incorporation, the lecture further explores and reveals effective bookkeeping tools that allow for maximizing time on your business and not as much on tax burden.

Business :: FMI Guild
Instructor: Natalie Minh
Leaders CEU's: 1.00
Continuing Education Credits:
Leaders in Fitness - 1.00

How to Attract New Clients Without Selling


Is your club manager or owner asking you to walk the floor, talk with club members and sell them into the personal training program? What if you could attract more clients without having to sell? Dr. Perlus is here to share with you specific techniques that will make recruiting personal training clients simple. At the end of the presentation, you will know exactly what to do to fill up your training schedule and put more money in the bank.

Business :: ECA World Fitness
Instructor: Haley Perlus
Leaders CEU's: 1.00
Continuing Education Credits:
Leaders in Fitness - 1.00

Marketing & Sales Conversions


You have made the pitch and now it is time to see if your efforts have paid off. How does one take presentation, fans, likes, re-tweets, re-posts, etc and convert them into consumers. The focus of this presentation is the "Call to Action" or also known as closing the deal.

Business :: FMI Guild
Instructor: Natalie Minh
Leaders CEU's: 1.00
Continuing Education Credits:
Leaders in Fitness - 1.00

PR 101: Tips & Advice You Need To Get The Word Out About Your Brand


Marni Salup, CEO and Founder, The Salup Group, brand communications and PR agency will talk to OBOW conference attendees about creating brand messages, organizing publicity tools, identifying key media, leveraging social channels, and spreading the word about your company.

Business :: ECA World Fitness
Instructor: Marni Salup
Leaders CEU's: 1.00
Continuing Education Credits:
Leaders in Fitness - 1.00

Sales & Marketing


This course will teach trainers how to better market their services and build a solid business. Trainers will be given simple strategies, scripts and email templates to guide them to the top of the sales L.A.D.D.E.R. Our L.A.D.D.E.R method is a simple progressive way to attract quality clients and keep them. This course will teach trainers how to use their expertise to educate their potential clients rather than hard sell them. This course is not just for the trainer working at a gym but will show the entrepreneur how to build and organize their business as well. This introductory course will give the student a solid foundation to build from and simple techniques that can be applied immediately.

Business :: National Federation of Professional Trainers
Instructor: Charles DeFrancesco
Leaders CEU's: 1.00
Continuing Education Credits:
American Council on Exercise - 0.30 | Leaders in Fitness - 1.00 | National Academy of Sports Medicine - 0.50 | National Federation of Personal Trainers - 0.50

Secrets Revealed: How to Make Your Brand a Religion


A mix of multi-media presentation and interactive discussion with real-world and live examples from participants, this session will help you understand, build and execute a brand that will drive revenue and stand out from your competition. This workshop is for anyone needing to develop or implement a successful brand and business

Business :: ECA World Fitness
Instructor: Ben Bidlack
Leaders CEU's: 1.00
Continuing Education Credits:
Leaders in Fitness - 1.00

Staying Balanced and Avoiding Burnout


This course will teach instructors how to stay balanced and avoid burnout, so they may build a happy, healthy, long-term teaching career. It will cover the unique challenges of being a fitness instructor and the common consequences that can come along with it and cause instructor burnout. Instructors will learn exactly how to avoid or address these unique challenges. The course will take instructors through specific actions to take, plus provide some resources to download and use to stay organized.

Business :: Dana Auriemma
Instructor: Dana Auriemma
Leaders CEU's: 1.00
Continuing Education Credits:
Leaders in Fitness - 1.00

The Seven Secrets of Success


Learn the seven proven secrets to success! Unlock your potential. Learn how to avoid all the pitfalls that stand between you and your dreams. Drop all the barriers that get in the way of you obtaining more money, happiness and opportunity. This lecture will give you the tools to enable you to grow and head toward the goals that drive your passion and make you happier and wealthier. What more can you ask?

Business :: ECA World Fitness
Instructor: Carol Scott
Leaders CEU's: 1.25
Continuing Education Credits:
Leaders in Fitness - 1.25